Department of Advertising

University of Illinois M.S. Advertising Program.

Situation

The MS Advertising program got a STEM designation and wanted a way for them to promote it before program applications opened.

Target Audience

Employees 2-3 years out of undergraduate school who are looking for new skills.

Solution

Create customized web graphics in a similar design as the undergraduate program that communicate the several selling points of the master's program.

Results

Applications for the program increased 52% from the previous year.

University of Illinois Department of Advertising.

Situation

The Department of Advertising created a curriculum map and wanted to increase awareness around campus for the classes that are offered within the department.

Target Audience

Students that are interested in advertising and would like to take courses. Primary audience is students taking courses inside of the College of Media's building.

Solution

Create a series of fliers that featured students and their favorite courses. These fliers were placed on screens near high traffic areas.

Results

Increased registration for classes in the department. Students were receptive to tactics we used and were interested. More projects were started to continue making these resources for students.

Department of Adveritsing Cont.

Situation

The Department of Advertising wanted to separate themselves from other related majors like marketing that have less focus on creation.

Target Audience

Students and potential students interested in business and creative design.

Solution

Create a shirt and sequence of stickers that communicate brand image and the wide variety of advertising

Results

Increased brand awarenss. Distributed over 200 shirts to students in less than an hour and distributed 300 stickers over 2 hours. In 1 month, 500 stickers were given out and applied to laptops and water bottles.

Page updated

Google Sites

Report abuse